Tis the season to… not buy fast fashion.

It is that time of year again and the party season is almost upon us.  It’s the time of year that many look forward to. Our social calendars start to spring back to life, we start to feel in ‘the spirit’ and all of a sudden that family member who hasn’t kept in touch all year wants us at their annual festive gathering. As does a few work colleagues and that one friend who has been planning their festive event since the end of the last. But the big question remains, what to wear?

Often there isn’t a strict dress code to these social events but the festive feeling, played on by some well appointed marketing skills, has us all reaching for our glitter clad glad-rags or for our wallets to go out and buy some new ones because ,you know, it’s Christmas…

Christmas 2017 witnessed an overall rise in online fast fashion shopping whilst the high street’s figures dwindled. The online fast fashion giant ASOS report a 30% sales increase within the last quarter of the year, whilst one of it’s online fast fashion competitors, Boohoo.com, gained a 25% increase for the same period.

“With a clear understanding of their target customers and ability to capitalize on demand for stylish, trend-led products and demand for convenient delivery options, it is unsurprising that these retailers performed so well,” commented Sarah Johns, Retail Analyst at GlobalData in a statement.

But, as we all now know, since the premiere of the BBC documentary “Stacey Dooley investigates: Fashion’s Dirty Secrets”, our appetite for a quick, cheap and easy fashion fix is actually extremely harmful to the world in which we live. So, what are the more sustainable options? How can we feel and look our best at a price that won’t send Santa flying back to the north pole?


Up-cycling is one of the most sustainable, affordable and impressive ways of glamming any sense of style. From the simple acts of adorning a jumper in jewels taken from an old garment to the more advance level of tailoring those baggy worn out trousers. There are endless ways to create a new outfit out of what you (or your partner) already have and countless ways to breathe new life into your festive style.  For example, take a look at how to make this unique up -cycled trench coat, pictured below, here.

Swap, Share or Hire

Another great way to keep your fashion derived negative environmental impact down is to share what you already have and to use what others are sharing. It doesn’t have to be through an organisation or brand, just gather your guys, gals and pals and rifle through one and others wardrobes. Eventually, after some questionable discoveries, you can almost be guaranteed to find something of use, or something you can add to what you already have planned to wear. It is just about taking some time out and thinking about if you really need to buy another garment to wear just one time. Instead, think about what you can be wearing another one time.

Or, If nobody-else’s style can live up to your own (we see you fashionista), hire yourself an outfit instead with companies such as Chic-by- Choice.com.

Buy Secondhand and Vintage

If after, considering all of the above, you just can’t resist a cheeky shopping trip, try and make it a sustainable one and hunt through your local independent secondhand outlets and vintage shops. Not only will this help contribute to your local economy and to the welfare of the small business owner (which is sustainable in itself), it will also provide you with a selection of cost effective designer classics or unique and quirky finds that will make you the angel of the dance.

For inspiration and some great quality clothing, check out Revival Vintage. 

Model: Sophie Patel
Photographer: Christine Carty
Clothing Provided by: Revival Vintage
Styling: Ashley Downey

Remember, textiles are around for life, not just for Christmas. 

Psst, whilst you’re here why not sign up to receive early notification upon the launch of our new ECOmmunity? 

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